The Effects of Innovation Adoption and Social Factors between Sustainable Supply Chain Management Practices and Sustainable Firm Performance: A Moderated Mediation Model

The aim of this study was to develop higher-order scales for assessing sustainable supply chain management practices, innovation adoption, and firm performance in the restaurant sector. Three different were developed SSCM, SFP adoption. first scale SSCM construct consisted service–product practices (SPSSCM), service–setting (SSSSCM), service–delivery (SDSSCM). second (SFP) economic, operational, environmental, socio-cultural performance. third adoption (INNO) “product- process-based innovation”, “marketing-based “technology-based innovation” “organizational innovation”. face, content, construct, convergent, discriminant validity tested using pilot study, expert opinion, EFA, CFA. With 178 responses collected from restaurateurs, managers, supervisors casual restaurants Prachuap Khiri Khan province Thailand, evaluates direct effects on SFP. It further mediating role between moderated mediation socio-demographic factors such as age, gender, education, experience. results reveal that can positively lead However, irrespective indirect factors, adopting completely mediates relationship